YUCCA FINS
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YUCCA FINS *
Bio & Goals
Originally from in Irvine, CA, and after a decade in both SF and NYC, I’m headed back! I’ve been in production for 15+ years, developing content for brands, and have extensive experience in profile based documentaries. I’m looking to build out my portfolio and hopefully start a working relationship with Yucca!
Market Thoughts
Most legacy fin brands feel stale while Yucca Fins is a breath of fresh air. The “surf” world has lots of opportunity for fins to be a part of their rotation in a time when people are looking for more ways to connect with the ocean.
Personal Connection
Recently caught the bodysurf bug and have been making wooden hand planes! After years of abuse riding bmx/skateboarding/snowboarding, the ocean can be slightly more forgiving on the body. Fin addict and obsessed!
Content Direction
You’re doing a great job with shorts and paid advertising, but I see an opportunity for longer form/story driven content on Youtube and IG. Let’s tell the Yucca Fins story and make content around your products/community.
Work Examples
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Work Examples *
“The Yucca Fins Story”
Solidify Yucca Fins in the market though the brand’s origin story and it’s commitment to making their premium fins. A mix of day-in-the life footage and elements of a short documentary, we’ll bring the viewers behind the scenes of how and why they’re are doing this!
Target Length: 2-3min
For use on social media and on the “ABOUT US” section on the website
Arriving for the day and morning routines
Warehouse tour and overview of things that go on
Day-to-day operations: Packing orders, adding foot pockets, driving forklifts, etc.
Lunch!
Looking at early sketches/prototypes
Brief fin overview: long/short, flexes, variety, colors
Interview with Sean
Biking around Newport Beach
Testimonials with Yucca community (lifeguards/wedge people)
BTS of the team filming content at the beach and in the water
Archival (if possible)
Scenes
Interview Questions
Name/title
Where you grew up, little bit of background/context?
Wedge seems like a big part of your story. How did you end up there and how did those experiences shape what you do now?
How you got into making fins?
Talk about the design process and how you landed on the style/fit
What’s hard about making fins?
Why are fins necessary for ocean safety?
What activities can you use them for? Who uses them?
What did you see that other fin brands weren’t doing in terms of the fins? (Variety/flexes)
What about the brand? How do you see it positioned?
Why start a business and put so much time/energy into this?
How you think about success? Or what do you hope to achieve
Things I can help with
Creative direction
Producing
Filming
Editing
Photography
Organizing community events
Anything else!